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Developing a measurement approach for reputation of non-profit organizations
Sarstedt, Marko; Schloderer, Matthias Peter - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 276-299
Persistent link: https://www.econbiz.de/10009882340
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Customer satisfaction with commercial airlines : the role of perceived safety and purpose of travel
Ringle, Christian M.; Sarstedt, Marko; Zimmermann, Lorenz - In: Journal of marketing theory and practice 19 (2011) 2, pp. 459-472
Persistent link: https://www.econbiz.de/10009884968
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PLS-SEM : indeed a silver bullet
Hair, Joe F.; Ringle, Christian M.; Sarstedt, Marko - In: Journal of marketing theory and practice 19 (2011) 2, pp. 139-151
Persistent link: https://www.econbiz.de/10009884975
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Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Review of marketing research 7 (2010), pp. 255-296
Persistent link: https://www.econbiz.de/10009957641
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On the value relevance of customer satisfaction. Multiple drivers and multiple markets
Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-526
Persistent link: https://www.econbiz.de/10009977653
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Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit
Höck, Michael; Ringle, Christian M; Sarstedt, Marko - In: Die Betriebswirtschaft : DBW 71 (2011) 6, pp. 577-577
Persistent link: https://www.econbiz.de/10009808867
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Corporate branding in a turbulent environment
Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011) 3, pp. 179-182
Persistent link: https://www.econbiz.de/10009809122
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Do we fully understand the critical success factors of customer satisfaction with industrial goods? : extending Festge and Schwaiger's model to account for unobserved heterogeneity
Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of business market management : jbm 3 (2009) 3, pp. 185-206
Persistent link: https://www.econbiz.de/10009049767
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joe F.; Sarstedt, Marko; Ringle, Christian M.; … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-434
Persistent link: https://www.econbiz.de/10009845003
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Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-450
Persistent link: https://www.econbiz.de/10009845004