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Product-market positioning and prospector strategy: An analysis of strategic patterns from the resource-based perspective

Morgan, Robert; Strong, Carolyn; McGuinness, Tony - 2003

Adopts a firm-level approach and attempts to develop our understanding of the means through which different types of firm compete. Addresses specifically, a lacuna in existing knowledge by investigating a fundamental research question: “How do firms pursuing a prospector mode of market...

Persistent link: https://www.econbiz.de/10009428480

Advertising and market share mobility : a comment

McGuinness, Tony - In: Scottish journal of political economy : the journal of … 25 (1978) 1, pp. 101-105

Persistent link: https://www.econbiz.de/10002410987

An econometric analysis of total demand for alcoholic beverages in the U.K., 1956-75

McGuinness, Tony - In: The journal of industrial economics 29 (1980) 1, pp. 85-109

Persistent link: https://www.econbiz.de/10002411010

World Sea Fisheries

Morgan, Robert - 1956

Persistent link: https://www.econbiz.de/10002298571

Product‐market positioning and prospector strategy : An analysis of strategic patterns from the resource‐based perspective

Morgan, Robert E.; Strong, Carolyn A.; McGuinness, Tony - In: European Journal of Marketing 37 (2003) 10, pp. 1409-1439

Adopts a firm‐level approach and attempts to develop our understanding of the means through which different types of firm compete. Addresses specifically, a lacuna in existing knowledge by investigating a fundamental research question: “How do firms pursuing a prospector mode of market...

Persistent link: https://www.econbiz.de/10014722122

The effect of market and learning orientation on strategy dynamics : The contributing effect of organisational change capability

McGuinness, Tony; Morgan, Robert E. - In: European Journal of Marketing 39 (2005) 11/12, pp. 1306-1326

Purpose – The purpose of this research paper is to define a new construct, organisational change capability, which determines an organisation's effectiveness in implementing marketing strategy. Design/methodology/approach – A framework is constructed based on a dynamic concept of strategy,...

Persistent link: https://www.econbiz.de/10014722292