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Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey; Gallagher, Damian; O'Dwyer, Michele - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10009892883
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The strategic marketing of small sports clubs: from fundraising to social entrepreneurship
Gallagher, Damian; Gilmore, Audrey; Stolz, Alina - In: Journal of strategic marketing 20 (2012) 3, pp. 231-248
Persistent link: https://www.econbiz.de/10009989938
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Long-term brand development versus short-term business targets: the impact of price promotions on branded food products
Maxwell, Jonathan; Gilmore, Audrey; Gallagher, Damian; … - In: Journal of strategic marketing 20 (2012) 7, pp. 609-624
Persistent link: https://www.econbiz.de/10010045463
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Is social entrepreneurship an untapped marketing resource? : a commentary on its potential for small sports clubs
Gilmore, Audrey; Gallagher, Damian; O'Dwyer, Michele - In: Journal of small business and entrepreneurship : JSBE ; … 24 (2011) 1, pp. 11-15
Persistent link: https://www.econbiz.de/10008987969
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Long-term brand development versus short-term business targets : the impact of price promotions on branded food products
Maxwell, Jonathan; Gilmore, Audrey; Gallagher, Damian; … - In: Journal of strategic marketing 20 (2012) 7, pp. 609-624
Persistent link: https://www.econbiz.de/10009687214
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The strategic marketing of small sports clubs : from fundraising to social entrepreneurship
Gallagher, Damian; Gilmore, Audrey; Stolz, Alina - In: Journal of strategic marketing 20 (2012) 3, pp. 231-247
Persistent link: https://www.econbiz.de/10009575424
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Social integration and the role of student societies in higher education : an exploratory study in the UK
Gallagher, Damian; Gilmore, Audrey - In: International journal of nonprofit & voluntary sector … 18 (2013) 4, pp. 275-286
Persistent link: https://www.econbiz.de/10010439320
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An exploratory examination of the strategic direction of the Gaelic Athletic Association via the application of sports marketing segmentation bases
Gallagher, Damian; O'Connor, Christina; Gilmore, Audrey - In: Marketing intelligence & planning 34 (2016) 2, pp. 203-222
Persistent link: https://www.econbiz.de/10011568665
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A journey into the unknown : taking the fear out of structural equation modeling with AMOS for the first-time user
Gallagher, Damian; Ting, Lucy; Palmer, Adrian - In: The marketing review 8 (2008) 3, pp. 255-275
Persistent link: https://www.econbiz.de/10009853132
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A journey into the unknown : taking the fear out of structural equation modeling with AMOS for the first-time user
Gallagher, Damian; Ting, Lucy; Palmer, Adrian - In: The marketing review 8 (2008) 3, pp. 255-275
Persistent link: https://www.econbiz.de/10003760740