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E-marketing and SMEs: Operatio...
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Loyalty card adoption in SME retailers : the impact upon marketing management
Hutchinson, Karise
;
Donnell, Lisa Victoria
;
Gilmore, Audrey
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 467-490
Persistent link: https://www.econbiz.de/10011309588
Saved in:
2
A framework for SME retail branding
Mitchell, Richard
;
Hutchinson, Karise
;
Quinn, Barry
; …
- In:
Journal of marketing management : MM
31
(
2015
)
17/18
,
pp. 1818-1850
Persistent link: https://www.econbiz.de/10011406203
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