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In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit
Beverland, Michael; Lim, Elison Ai Ching; Morrison, Michael - In: Journal of Business Research 59 (2006) 9, pp. 982-989
Persistent link: https://www.econbiz.de/10005466379
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B ORGANIZATIONAL BEHAVIOR - In-store music and consumer-brand relationships: Relational transformation following experiences of (mis)fit Bc:140
Beverland, Michael; Lim, Elison Ai Ching; Morrison, Michael - In: Operations research, Management science : OR MS ; the … 48 (2008) 1, pp. 33-36
Persistent link: https://www.econbiz.de/10007984868