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~subject:"Virales Marketing"
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Viral marketing
Lindgreen, Adam
;
Dobele, Angela
;
Beverland, Michael
; …
- In:
Marketing : metaphors and metamorphosis
,
(pp. 102-117)
.
2008
Persistent link: https://www.econbiz.de/10003746818
Saved in:
2
Why pass on viral messages? : Because they connect emotionally
Dobele, Angela
;
Lindgreen, Adam
;
Beverland, Michael
; …
- In:
Business horizons
50
(
2007
)
4
,
pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
Saved in:
3
The viral marketing metaphor explored through Vegemite
Beverland, Michael
;
Dobele, Angela
;
Farrelly, Francis
- In:
Marketing intelligence & planning
33
(
2015
)
5
,
pp. 656-674
Persistent link: https://www.econbiz.de/10011447547
Saved in:
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