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Robust testing of the utility-based high-technology product sales forecasting models proposed by Decker and Gnibba-Yukawa (2010)
Goodwin, Paul; Meeran, Sheik - In: The journal of product innovation management : an … 29 (2012) 6, pp. 211-218
Persistent link: https://www.econbiz.de/10010219678
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Comments on the model testing by Goodwin and Meeran (2012) : comparison of the utility-based and the Gompertz curve approach for high-technology product sales forecasting
Gnibba-Yukawa, Kumiko; Decker, Reinhold - In: The journal of product innovation management : an … 29 (2012) 6, pp. 219-228
Persistent link: https://www.econbiz.de/10010219679