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The role of branding, promotion and sub-culture in the consumption of breakfast cereals in Thailand
Koutra, Christina
;
Thespol, Monlapak
;
Ngugi, Isaac K.
- In:
Inventi impact: retailing & consumer services
(
2017
)
1
,
pp. 8-14
Persistent link: https://www.econbiz.de/10011705433
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