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Co-creating value in the dyadic relationships of small and large firms in the agri-food sector
Ngugi, Isaac K. - In: Journal of international food & agribusiness marketing 31 (2019) 1, pp. 52-68
Persistent link: https://www.econbiz.de/10012180986
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Relational capabilities for value co-creation and innovation in SMEs
Ngugi, Isaac K.; Johnsen, Rhona E.; Erdélyi, Peter - In: Journal of small business and enterprise development 17 (2010) 2, pp. 260-278
Persistent link: https://www.econbiz.de/10003991917
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Key success factors of small businesses
Ritchie, George; Komo, Lilian W.; Ngugi, Isaac K. - In: International journal of business and globalisation : IJBG 11 (2013) 1, pp. 86-100
Persistent link: https://www.econbiz.de/10009783155
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Proactive entrepreneurial behaviour, market orientation, and innovation outcomes : a study of small- and medium-sized manufacturing firms in the UK
Liu, Gordon; Ko, Wai Wai; Ngugi, Isaac K.; Takeda, Sachiko - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1980-2001
Persistent link: https://www.econbiz.de/10011773814