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Both business and consumer markets of food and drink are increasingly changing, concomitant with changing consumer habits and lifestyles. Particularly in industrialised countries, there has been a tremendous growth in consumer interest for organic food in the last fifteen years, largely driven...
Persistent link: https://www.econbiz.de/10009429738
In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
Persistent link: https://www.econbiz.de/10009429755
In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
Persistent link: https://www.econbiz.de/10009429756
In this paper we turn our attention to the classical marketing problems of product/service launch and development, by examining the emergence of the so-called ‘ruin bars’ in Budapest between 1999 and 2009. Traditionally the marketing discipline has been content with adopting the abstract...
Persistent link: https://www.econbiz.de/10009429898
The competence perspective of the firm (encompassing the Resource-Based View, the Knowledge-Based View, evolutionary theory and other theories of competence and capabilities) offers the notion of “differential organizing competence” for conceptualising the capability to organise as a source...
Persistent link: https://www.econbiz.de/10009429902