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What defines "successful" university brands?
Chapleo, Chris - In: International journal of public sector management : IJPSM 23 (2010) 2, pp. 169-183
Persistent link: https://www.econbiz.de/10008652338
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Challenges in delivering brand promise, focusing on municipal healthcare organisations
Hytti, Ulla; Kuoppakangas, Päivikki; Suomi, Kati; … - In: International journal of public sector management : IJPSM 28 (2015) 3, pp. 254-272
Persistent link: https://www.econbiz.de/10011474269
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What defines "successful" university brands?
Chapleo, Chris - In: International journal of public sector management : IJPSM 23 (2010) 2, pp. 169-184
Persistent link: https://www.econbiz.de/10008392424