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Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris - In: The journal of brand management : an international journal 18 (2010/11) 6, pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
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A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Leijerholt, Ulrika; Chapleo, Chris; O'Sullivan, Helen - In: The journal of brand management : an international journal 26 (2019) 3, pp. 277-290
Persistent link: https://www.econbiz.de/10012060071
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Branding a tertiary institution by committee : an exploration of internal brand analysis and management processes
Chapleo, Chris; Clark, Paul - In: The journal of brand management : an international journal 23 (2016) 6, pp. 631-647
Persistent link: https://www.econbiz.de/10011625248