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~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Consumer behaviour
8
Konsumentenverhalten
8
Customer value
6
Kundenwert
6
Marketing management
6
Marketingmanagement
6
Firm performance
4
Relationship marketing
4
Unternehmenserfolg
4
Börsenkurs
3
Marketing
3
Measurement
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Messung
3
Share price
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Shareholder Value
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Shareholder value
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Social Web
2
Social web
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Strategic management
2
Strategisches Management
2
habit
2
marketing strategy
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Advertising
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Aktienmarkt
1
Attention seeking
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Betriebliche Finanzwirtschaft
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Brand
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Brand management
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COVID-19
1
Cash Flow
1
Cash flow
1
Consumption
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Coronavirus
1
Customer experience
1
Customer satisfaction
1
Data-driven marketing
1
Digital technology
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Digitalisierung
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English
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Shah, Denish
4
Kumar, V.
3
Barrera, Kevin Giang
1
Chen, Sylia
1
Dalla Pozza, Ilaria
1
Petersen, J. Andrew
1
Qu, Yingge
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Sheth, Jagdish N.
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Journal of business research : JBR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing
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Legends in marketing
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ECONIS (ZBW)
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1
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
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2
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
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3
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
A
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
4
Reversing the logic : the path to profitability through relationship marketing
Kumar, V.
;
Dalla Pozza, Ilaria
;
Petersen, J. Andrew
; …
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
2
,
pp. 147-156
Persistent link: https://www.econbiz.de/10003847126
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