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Expanding the role of marketing : from customer equity to market capitalization
Kumar, V.
;
Shah, Denish
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 119-136
Persistent link: https://www.econbiz.de/10003901146
Saved in:
2
Unprofitable cross-buying : evidence from consumer and business markets
Shah, Denish
;
Kumar, V.
;
Qu, Yingge
;
Chen, Sylia
- In:
Journal of marketing
76
(
2012
)
3
,
pp. 78-95
Persistent link: https://www.econbiz.de/10009778037
Saved in:
3
Managing customer profits : the power of habits
Shah, Denish
;
Kumar, V.
;
Kim, Kihyun Hannah
- In:
Journal of marketing research : JMR
51
(
2014
)
6
,
pp. 726-741
Persistent link: https://www.econbiz.de/10010471020
Saved in:
4
Can marketing lift stock prices?
Kumar, V.
;
Shah, Denish
- In:
MIT sloan management review
52
(
2010/11
)
4
,
pp. 24-26
Persistent link: https://www.econbiz.de/10009267457
Saved in:
5
Building and sustaining profitable customer loyalty for the 21st century
Kumar, V.
;
Shah, Denish
-
2009
Persistent link: https://www.econbiz.de/10003836466
Saved in:
6
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
7
Diagnosing brand performance : accounting for the dynamic impact of product availability with aggregate data
Shah, Denish
;
Kumar, V.
;
Zhao, Yi
- In:
Journal of marketing research : JMR
52
(
2015
)
2
,
pp. 147-165
Persistent link: https://www.econbiz.de/10010526579
Saved in:
8
Marketing in the metaverse : conceptual understanding, framework, and research agenda
Barrera, Kevin Giang
;
Shah, Denish
- In:
Journal of business research : JBR
155
(
2023
)
A
,
pp. 1-
Persistent link: https://www.econbiz.de/10013490776
Saved in:
9
Consuming for content? : understanding social media-centric consumption
Shah, Denish
;
Webster, Emily
;
Kour, Gurpreet
- In:
Journal of business research : JBR
155
(
2023
)
B
,
pp. 1-14
Persistent link: https://www.econbiz.de/10013492763
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10
Societal spillovers of TV advertising : social distancing during a public health crisis
Ghosh Dastidar, Ayan
;
Sunder, Sarang
;
Shah, Denish
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 337-358
Persistent link: https://www.econbiz.de/10014245095
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