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The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Jiang, Ying; Punj, Girish N. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 471-489
Persistent link: https://www.econbiz.de/10008735692
Cover Image
The effects of attribute concreteness and prominence on selective processing, choice, and search experience
Jiang, Ying; Punj, Girish N. - In: Journal of the Academy of Marketing Science 38 (2010) 4, pp. 471-490
Persistent link: https://www.econbiz.de/10008439256