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Consumer Processing of International Advertising: The Roles of Country of Origin and Consumer Ethnocentrism
Moon, Byeong-Joon; Jain, Subhash C. - In: Journal of international consumer marketing 14 (2001) 1, pp. 89
Persistent link: https://www.econbiz.de/10007111269
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Product-Country Images: The Roles of Country-of-Origin and Country-of-Target in Consumers' Prototype Product Evaluations
Lee, Chan Woo; Suh, YongGu; Moon, Byeong-Joon - In: Journal of international consumer marketing 13 (2001) 3, pp. 47-62
Persistent link: https://www.econbiz.de/10007113658