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Effective promotions for membership subscriptions and renewals to tourist attractions : discount vs. bonus
Byun, Jaemun; Jang, Soocheong - In: Tourism management : research, policies, practice 50 (2015), pp. 194-203
Persistent link: https://www.econbiz.de/10011312599
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Effective destination advertising : matching effect between advertising language and destination type
Byun, Jaemun; Jang, Soocheong; Zara, Andrea - In: Tourism management : research, policies, practice 50 (2015), pp. 31-40
Persistent link: https://www.econbiz.de/10011312674
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Can signaling impact customer satisfaction and behavioral intentions in times of service failure? : evidence from open versus closed kitchen restaurants
Byun, Jaemun; Jang, Soocheong - In: Journal of hospitality marketing & management 28 (2019) 7, pp. 785-806
Persistent link: https://www.econbiz.de/10012176719