Firm behavior in export market strategies and firm export performance were examined in the U.S. wine industry using longitudinal data on export transactions taken from the PIERS (Port Import/Export Reporting Service) Foodstuff Data Library from 1983 to 1991. A set of naive decision rules was...

Facilitated business-to-business (B2B) word-of-mouth (WOM) is becoming an important marketing tactic. A paucity of academic research has measured the effectiveness of facilitated B2B WOM. Previous research has also failed to adequately measure its effectiveness on target audiences' purchase...

A cluster analysis procedure was used to develop a market segmentation of U.S. crop and livestock farms with annual sales in excess of $100,000. The results indicate that four distinct segments exist: convenience buyers, balance buyers, price buyers, and performance buyers. Differences in...

One method of implementing value-based marketing is a component pricing system. This research develops and evaluates alternative component pricing systems for pork. Two electronic technologies for estimating carcass components (optical probe and electromagnetic scanner) were evaluated on two...

Supply chain management has become an increasingly important topic to agribusiness managers during the past five years. Drivers of this trend include buyers seeking higher levels of customer service and efforts by firms to control costs, especially inventory. This case introduces the reader to...

This paper explores the factors guiding Internet adoption by agribusiness firms. The relationship between Internet strategies and manager perceptions on the barriers to and catalysts for Internet adoption are analyzed in a supply-chain management framework. Using factor analysis and an ordered...

The explosion of e-business activity presents many challenges to manufacturers, distributors, and dealers as they select a distribution channel for the delivery of products, services, and information. The expected growth in Internet sales by agribusiness firms is analyzed to provide insight into...

Precision technologies are now well-integrated into the agricultural industry – both at the farm level and at the crop input dealer level. No longer are crop input dealers only using the technologies to bring new services to their customers, they are also utilizing the technology in their own...