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This thesis consists of five related essays which explore new approaches to help design successful and profitable new products. The primary focus is the front end of the process where the product development team is seeking improved input from customers and improved ideas for developing products...
Persistent link: https://www.econbiz.de/10009432942
The recent surge in the globalization of markets in various industries has brought global brands to the attention of consumers worldwide. Just as information connects consumers across geographical borders in seconds, globalization is a common stream among many industries, which leads consumers...
Persistent link: https://www.econbiz.de/10009433104