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Hingley, Martin; Leek, Sheena; Lindgreen, Adam - 2008

Purpose – The purpose of this study is to investigate the “human factor” inherent in business-to-business relationships and its impact on the key phases of business relationships: relationship attraction and initiation; relationship development; and relationship dissolution....

Persistent link: https://www.econbiz.de/10009429089

Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising

Leek, Sheena; Christodoulides, George - In: Journal of advertising research 49 (2009) 1, pp. 44-53

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Designing better markets for people at the bottom of the pyramid : bottom-up market design

Chakrabarti, Ronika; Mason, Katy - In: Concerned markets : economic ordering for multiple values, (pp. 153-177). 2014

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Special issue: markets and marketing at the bottom of the pyramid

Mason, Katy (ed.); Chakrabarti, Ronika (ed.); … - 2017

Persistent link: https://www.econbiz.de/10011824965

Markets and marketing at the bottom of the pyramid

Mason, Katy; Chakrabarti, Ronika; Singh, Ramendra - In: Marketing theory 17 (2017) 3, pp. 261-270

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Markets, infrastructures and infrastructuring markets

Araujo, Luis; Mason, Katy - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 240-251

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