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Revisiting the task media fit model in the era of Web 2.0 : Twitter use and interaction in the healthcare sector
Leek, Sheena; Canning, Louise; Houghton, David - In: Industrial marketing management : the international … 54 (2016), pp. 25-32
Persistent link: https://www.econbiz.de/10011478710
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Twitter and behavioral engagement in the healthcare sector : an examination of product and service companies
Leek, Sheena; Houghton, David; Canning, Louise - In: Industrial marketing management : the international … 81 (2019), pp. 115-129
Persistent link: https://www.econbiz.de/10012107699
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Beyond exit and voice : developing an integrated taxonomy of consumer complaining behaviour
Istanbulluoglu, Doga; Leek, Sheena; Szmigin, Isabelle - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1109-1128
Persistent link: https://www.econbiz.de/10011708896
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Business-to-business marketing: organizational buying behaviour, relationships and networks
Turnbull, Peter W.; Leek, Sheena - In: The marketing book, (pp. 142-170). 2003
Persistent link: https://www.econbiz.de/10001725140
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Next-generation mobile marketing : how young consumers react to Bluetooth-enabled advertising
Leek, Sheena; Christodoulides, George - In: Journal of advertising research 49 (2009) 1, pp. 44-53
Persistent link: https://www.econbiz.de/10003833731
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A framework of brand value in B2B markets : the contributing role of functional and emotional components
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 41 (2012) 1, pp. 106-114
Persistent link: https://www.econbiz.de/10009513210
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Brands: just for consumers? : introduction to the special issue on B2B branding
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 7, pp. 1060-1062
Persistent link: https://www.econbiz.de/10009490330
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Fostering responsible communities : a community social marketing approach to sustainable living
Carrigan, Marylyn; Moraes, Caroline; Leek, Sheena - In: Journal of business ethics : JOBE 100 (2011) 3, pp. 515-534
Persistent link: https://www.econbiz.de/10009233218
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Entering and developing a service network
Leek, Sheena; Canning, Louise - In: The journal of services marketing 25 (2011) 1, pp. 58-67
Persistent link: https://www.econbiz.de/10009009735
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A literature review and future agenda for B2B branding : challenges of branding in a B2B context
Leek, Sheena; Christodoulides, George - In: Industrial marketing management : the international … 40 (2011) 6, pp. 830-837
Persistent link: https://www.econbiz.de/10009348666