Narrow search
Showing 1 - 2 of 2
Cover Image
The Impact of Advertising Creativity on the Hierarchy of Effects
Smith, Robert; Chen, Jiemiao; Yang, Xiaojing - In: International journal of advertising : the quarterly … 37 (2008) 4, pp. 47-63
Persistent link: https://www.econbiz.de/10009976373
Cover Image
The Impact of Advertising Creativity on the Hierarchy of Effects
Smith, Robert; Chen, Jiemiao; Yang, Xiaojing - In: Journal of advertising : official publication of the … 37 (2008) 4, pp. 47-62
Persistent link: https://www.econbiz.de/10008167912