Raschke, Robyn L.; Krishen, Anjala S.; Kachroo, Pushkin; … - In: Journal of Business Research 66 (2013) 9, pp. 1267-1271
Researchers often face having to reconcile their sample selection method of survey with the costs of collecting the actual sample. An appropriate justification of a sampling strategy is central to ensuring valid, reliable, and generalizable research results. This paper presents a combinatorial...