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Sponsored search mechanisms, where advertisers bid for placement to beas close to the top in the listing of search results, are the fastestgrowing among online search models. Sponsored search in popular searchservices such as Google and Yahoo! employ an auction mechanism whereinfirms can bid,...
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We study whether and how contractual arrangements (fixed price vs. time-and-materials contracts) change the effect of reputation, certification, and language characteristics on the chances of winning outsourcing contracts. Using a comprehensive dataset from an online outsourcing marketplace, we...
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This paper studies peer-to-peer (p2p) lending on the Internet.Prosper.com, the first p2p lending website in the US, matches individuallenders and borrowers for unsecured consumer loans. Using transactiondata from June 1, 2006 to July 31, 2008, we examine what informationproblems exist on Prosper...
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A key property of the World Wide Web is the possibility for firms toplace virtually costless links to third-party content as a substitute orcomplement to their own content. This ability to hyperlink has enablednew types of players, such as search engines and content aggregators, tosuccessfully...
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