The failure of industry incumbents to prosper or even survive from periods of discontinuous innovation has been consistently linked to organizational inertia. Recent work has unbundled the structure of inertia into two key determinants: 'resource rigidities' and 'routine rigidities'. In this...

This case follows Sethu Sethunarayanan, Director of the non-profit Center for the Development of Disadvantaged People (CDDP), which is dedicated to the improvement of the Irula tribe in rural villages of southeast India. The Irulas specialize in catching rats, an activity which provides the bulk...