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Who are we scaring with high fear road safety advertising campaigns
Tay, Richard S.; Ozanne, Lucie - 2002
Despite decades of research with mixed results, fear-based public health campaigns continue to be extensively used around the world. This study examined the impact of a fear-based advertising campaign targeted at reducing unsafe driving behaviour and fatal accident rates in New Zealand. We...
Persistent link: https://www.econbiz.de/10009437765
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The Interactive Effect of Internal and External Factors on a Proactive Environmental Strategy and its Influence on a Firm's Performance
Menguc, Bulent; Auh, Seigyoung; Ozanne, Lucie - In: Journal of Business Ethics 94 (2010) 2, pp. 279-298
Persistent link: https://www.econbiz.de/10008526621
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Consumers' purchasing behavior towards green products in New Zealand
Gan, Christopher; Wee, Han Yen; Ozanne, Lucie; Kao, Tzu-Hui - In: Innovative marketing : IM 4 (2008) 1, pp. 93-102
Persistent link: https://www.econbiz.de/10003801086
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The interactive effect of internal and external factors on a proactive environmental strategy and its influence on a firm's performance
Mengüç, Bülent; Auh, Seigyoung; Ozanne, Lucie - In: Journal of business ethics : JOBE 94 (2010) 2, pp. 279-298
Persistent link: https://www.econbiz.de/10003997059
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The Integration of Marketing and Logistics Functions: An Empirical Examination of New Zealand Firms - Findings include the important roles that managers can play in creating a more...
Mollenkopf, Diane A.; Gibson, Antony; Ozanne, Lucie - In: Journal of business logistics : JBL 21 (2000) 2, pp. 89-112
Persistent link: https://www.econbiz.de/10006981919