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Australia
Marketing management
24
Marketingmanagement
24
Consumer behaviour
20
Konsumentenverhalten
20
Innovation
18
Firm performance
15
Australien
14
Brand management
14
Markenführung
14
Service quality
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Unternehmenserfolg
14
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13
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New product development
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Produktentwicklung
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Ressourcenorientierter Ansatz
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O'Cass, Aron
14
Ngo, Liem Viet
6
Carlson, Jamie
3
Griffin, Deborah
1
Meshram, Kanika
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Siahtiri, Vida
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Voola, Ranjit
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The journal of services marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
The journal of consumer marketing
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
14
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1
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
Saved in:
2
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
3
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
4
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
5
In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions
Ngo, Liem Viet
;
O'Cass, Aron
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 861-877
Persistent link: https://www.econbiz.de/10009625602
Saved in:
6
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
7
The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
O'Cass, Aron
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 571-581
Persistent link: https://www.econbiz.de/10003983988
Saved in:
8
Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 112-127
Persistent link: https://www.econbiz.de/10003990882
Saved in:
9
Empowering senior citizens via third places : research driven model development of seniors' empowerment and social engagement in social places
Meshram, Kanika
;
O'Cass, Aron
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009747184
Saved in:
10
Optimizing the online channel in professional sport to create trusting and loyal consumers : the role of the professional sports team brand and service quality
Carlson, Jamie
;
O'Cass, Aron
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10009706396
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