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Australia
Marketing management
24
Marketingmanagement
24
Consumer behaviour
20
Konsumentenverhalten
20
Innovation
18
Firm performance
15
Australien
14
Brand management
14
Markenführung
14
Service quality
14
Unternehmenserfolg
14
Dienstleistungsqualität
13
Innovation management
13
Innovationsmanagement
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Beziehungsmarketing
12
New product development
12
Produktentwicklung
12
Relationship marketing
12
Resource-based view
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Ressourcenorientierter Ansatz
11
Brand image
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Value creation
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Wettbewerbsvorteil
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O'Cass, Aron
14
Ngo, Liem Viet
6
Carlson, Jamie
3
Griffin, Deborah
1
Meshram, Kanika
1
Siahtiri, Vida
1
Voola, Ranjit
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Weerawardena, Jay
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The journal of services marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
British journal of management : BJM
1
European journal of marketing
1
European journal of marketing : EJM
1
Journal of nonprofit & public sector marketing
1
Journal of sport management : the official journal of the North American Society of Sport Management
1
Journal of strategic marketing
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
14
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1
Managing web site performance taking account of the contingency role of branding in multi-channel retailing
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of consumer marketing
28
(
2011
)
7
,
pp. 524-531
Persistent link: https://www.econbiz.de/10009407495
Saved in:
2
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
3
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
4
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
5
In search of innovation and customer-related performance superiority : the role of market orientation, marketing capability, and innovation capability interactions
Ngo, Liem Viet
;
O'Cass, Aron
- In:
The journal of product innovation management : an …
29
(
2012
)
5
,
pp. 861-877
Persistent link: https://www.econbiz.de/10009625602
Saved in:
6
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
7
The effects of perceived industry competitive intensity and marketing-related capabilities : drivers of superior brand performance
O'Cass, Aron
;
Weerawardena, Jay
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 571-581
Persistent link: https://www.econbiz.de/10003983988
Saved in:
8
Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites
Carlson, Jamie
;
O'Cass, Aron
- In:
The journal of services marketing
24
(
2010
)
2/3
,
pp. 112-127
Persistent link: https://www.econbiz.de/10003990882
Saved in:
9
Empowering senior citizens via third places : research driven model development of seniors' empowerment and social engagement in social places
Meshram, Kanika
;
O'Cass, Aron
- In:
The journal of services marketing
27
(
2013
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10009747184
Saved in:
10
Optimizing the online channel in professional sport to create trusting and loyal consumers : the role of the professional sports team brand and service quality
Carlson, Jamie
;
O'Cass, Aron
- In:
Journal of sport management : the official journal of …
26
(
2012
)
6
,
pp. 463-478
Persistent link: https://www.econbiz.de/10009706396
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