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Marketing management
Marketingmanagement
24
Consumer behaviour
20
Konsumentenverhalten
20
Innovation
18
Firm performance
15
Australia
14
Australien
14
Brand management
14
Markenführung
14
Service quality
14
Unternehmenserfolg
14
Dienstleistungsqualität
13
Innovation management
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Innovationsmanagement
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Beziehungsmarketing
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New product development
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Produktentwicklung
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Relationship marketing
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Resource-based view
11
Ressourcenorientierter Ansatz
11
Brand image
10
Dienstleistungssektor
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Markenimage
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Business-to-business marketing
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Customer satisfaction
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Kundenzufriedenheit
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Marketing
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Competitive advantage
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USA
7
United States
7
Value creation
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Wettbewerbsvorteil
7
Betriebliche Wertschöpfung
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O'Cass, Aron
24
Ngo, Liem Viet
9
Sok, Phyra
4
Ahmadi, Hormoz
3
Heirati, Nima
3
Siahtiri, Vida
3
Lee, Wai Jin
2
Voola, Ranjit
2
Casidy, Riza
1
Getnet, Hailu
1
Miles, Morgan P.
1
Morrish, Sussie
1
Siahriri, Vida
1
Sok, Keo Mony
1
Terawatanavong, Civilai
1
Whitwell, Gregory J.
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1
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Journal of strategic marketing
6
European journal of marketing : EJM
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
Asia Pacific journal of management : APJM ; a publication of the Faculty of Business Administration, National University of Singapore
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
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European journal of marketing
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The journal of services marketing
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Tourism management : research, policies, practice
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Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
2
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
3
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
4
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
5
Implementing competitive strategies : the role of responsive and proactive market orientations
Voola, Ranjit
;
O'Cass, Aron
- In:
European journal of marketing : EJM
44
(
2010
)
1/2
,
pp. 245-266
Persistent link: https://www.econbiz.de/10003949217
Saved in:
6
Achieving superior SME performance : overarching role of marketing, innovation, and learning capabilities
Sok, Phyra
;
O'Cass, Aron
;
Sok, Keo Mony
- In:
Australasian marketing journal
21
(
2013
)
3
,
pp. 161-167
Persistent link: https://www.econbiz.de/10010125790
Saved in:
7
Product resource-capability complementarity, integration mechanisms, and first product advantage
Ahmadi, Hormoz
;
O'Cass, Aron
;
Miles, Morgan P.
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 704-709
Persistent link: https://www.econbiz.de/10010363386
Saved in:
8
Explications of political market orientation and political brand orientation using the resource-based view of the political party
O'Cass, Aron
;
Voola, Ranjit
- In:
Journal of marketing management : MM
27
(
2011
)
5/6
,
pp. 627-645
Persistent link: https://www.econbiz.de/10009159892
Saved in:
9
Creating value offerings via operant resource-based capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Industrial marketing management : the international …
38
(
2009
)
1
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003810415
Saved in:
10
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
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