Narrow search
Showing 1 - 10 of 37
Cover Image
Email Advertising: Exploratory Insights from Finland
MARTIN, BRETT A. S.; DURME, JO L VAN; RAULAS, MIKA; … - In: Journal of Advertising Research 43 (2003) 03, pp. 293-300
Persistent link: https://www.econbiz.de/10005120151
Cover Image
3D ISSUE-STUDENTS - Emall Advertising: Exploratory Insights from Finland
Martin, Brett A.S.; Durme, Joe͏̈l Van; Raulas, Mika; … - In: Journal of advertising research 43 (2003) 3, pp. 293-300
Persistent link: https://www.econbiz.de/10006505680
Cover Image
The interaction between digital marketing communication and customer loyalty
Merisavo, Marko - 2008
Persistent link: https://www.econbiz.de/10003766169
Cover Image
The interaction between digital marketing communication and customer loyalty : an integrative model and research propositions
Merisavo, Marko (contributor) - 2008
Persistent link: https://www.econbiz.de/10003769108
Cover Image
The effects of digital marketing on customer relationships
Merisavo, Marko - In: Managing business in a multi-channel world : success …, (pp. 89-104). 2005
Persistent link: https://www.econbiz.de/10003120902
Cover Image
The effects of digital marketing on customer relationships
Merisavo, Marko - 2003
Persistent link: https://www.econbiz.de/10001762807
Cover Image
You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
Martin, Brett - In: Journal of strategic marketing 26 (2018) 5, pp. 417-426
Persistent link: https://www.econbiz.de/10011903373
Cover Image
Coordinating the five facets of integrated marketing communications
Raulas, Mika; Vepsäläinen, Ari P. J. - 1993
Persistent link: https://www.econbiz.de/10000879798
Cover Image
The marketing communications mix revisited
Raulas, Mika; Vepsäläinen, Ari P. J. - 1992
Persistent link: https://www.econbiz.de/10000860409
Cover Image
Do you manage the risks in marketing communicatio[n]s?
Raulas, Mika; Vepsäläinen, Ari P. J. - 1992
Persistent link: https://www.econbiz.de/10000860413