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Consumer Involvement Differences Between Professional Services and Non-Professional Services
McColl-Kennedy, Janet R.; Fetter Jr, Richard E. - In: Journal of professional services marketing 19 (1999) 2, pp. 93-106
Persistent link: https://www.econbiz.de/10007052899
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Number 3 - Dimensions of consumer search behavior in services
McColl-Kennedy, Janet R.; Fetter Jr, Richard E. - In: The journal of services marketing 13 (1999) 2-3, pp. 242-265
Persistent link: https://www.econbiz.de/10007338112
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Number 2 - An empirical examination of the involvement to external search relationship in services marketing
McColl-Kennedy, Janet R.; Fetter Jr, Richard E. - In: The journal of services marketing 15 (2001) 2-3, pp. 82-98
Persistent link: https://www.econbiz.de/10007113336