Casali, Gian Luca; Perano, Mirko; Presenza, Angelo; … - In: International Journal of Wine Business Research 30 (2018) 4, pp. 446-462
Purpose: The aim of this paper is to analyze the relationships between distribution strategies and the level of innovation propensity in the winemaking industry. It intends to identify the existence of patterns around the way wineries innovate and the way distribution channels are used. These...