We investigate biases in product valuation and usage decisions that arise when consumers consider a new generation of a product that offers an expanded set of capabilities of uncertain value. Two experiments using a novel computer game show evidence of a : Participants display a high willingness...

The authors examine the role of reference prices in a unique form of gift giving behavior - gift registries. A Hierarchical Bayesian analysis of fulfillment data from 555 online wedding registries and results from a laboratory experiment reveal that gift fulfillment probability follows a bimodal...

In this research we examine the motivational influence of regulatory focus on revealed time preference. Drawing on regulatory focus research, we hypothesize an interaction effect between regulatory focus and valence such that, compared with prevention focus, promotion focus is associated with...