Dimitrova, Teofana; Ilieva, Iliana; Angelova, Mina - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-22
Business development policies cover both marketing and sales functions, as they are so intertwined in most firms. Thus, managers should comply with the factors that influence sustainable consumption behaviour. The study aims to investigate the effect of environmental knowledge (EK), materialism...
