This paper addresses the question of which factors influence a farmer in deciding to adopt an innovation. We differentiate between innovations that are already widely diffused in the sector, innovations that are early in their process of diffusion, and innovations that are entirely new to the...

Conventional net presentvalue calculations evaluating the profitabilityof investments in energy-saving technologies inDutch horticultural outlays predict a muchhigher rate of adoption of these technologiesthan is actually observed. This paper tries toexplain this gap by applying a real...