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Can Bales' interaction process analysis be used to explore consumer behavior?
Gardner, David M.
- In:
Consumer behavior : contemporary research in action
,
(pp. 258-266)
.
1971
Persistent link: https://www.econbiz.de/10002398462
Saved in:
2
Deception in advertising : a conceptual approach
Gardner, David M.
- In:
Journal of marketing
39
(
1975
)
1
,
pp. 40-46
Persistent link: https://www.econbiz.de/10002398476
Saved in:
3
An experimental investigation of the price/quality relationship
Gardner, David M.
- In:
Journal of retailing
46
(
1970
)
3
,
pp. 25-41
Persistent link: https://www.econbiz.de/10002398514
Saved in:
4
The package, legislation, and the shopper : customer behavior should determine regulations
Gardner, David M.
- In:
Business horizons
11
(
1968
)
5
,
pp. 53-58
Persistent link: https://www.econbiz.de/10002398521
Saved in:
5
The role of price in consumer choice
Gardner, David M.
- In:
Selected aspects of consumer behavior : A summary from …
,
(pp. 415-433)
.
1977
Persistent link: https://www.econbiz.de/10002398556
Saved in:
6
Can deceptive advertising be measured?
Gardner, David M.
-
1973
Persistent link: https://www.econbiz.de/10004445609
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7
The package, legislation, and the shopper : Customer behavior should determine regulations
Gardner, David M.
- In:
Business Horizons
11
(
1968
)
5
,
pp. 53-58
Persistent link: https://www.econbiz.de/10005354478
Saved in:
8
World food needs and "new proteins"
Simon, Julian Lincoln
;
Gardner, David M.
- In:
Economic development and cultural change
17
(
1969
)
4
,
pp. 520-526
Persistent link: https://www.econbiz.de/10002824245
Saved in:
9
World food needs and "new proteins" : a comment
Seagrave, J. R.
;
Simon, Julina L.
;
Gardner, David M.
- In:
Economic development and cultural change
20
(
1972
)
3
,
pp. 554-557
Persistent link: https://www.econbiz.de/10002808646
Saved in:
10
A proposed model of consumer behavior for study of energy consumption and other non-repetitive purchase decisions
Gardner, David M.
;
Cox jr., James E.
;
Wong, John K.
-
1980
Persistent link: https://www.econbiz.de/10003214599
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