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Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun; Lou, Yung-Chien; Bei, Lien-ti; Monroe, … - In: Journal of the Academy of Marketing Science 42 (2014) 6, pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
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The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions
Chen, Shin-Fen S.; Monroe, Kent B.; Lou, Yung-Chien - In: Journal of retailing 74 (1998) 3, pp. 353-372
Persistent link: https://www.econbiz.de/10006627897
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The Effects of Framing Price Promotion Messages on Consumers' Perceptions and Purchase Intentions
Chen, Shin-Fen S.; Monroe, Kent B.; Lou, Yung-Chien - In: Journal of retailing 19980, pp. 353-372
Persistent link: https://www.econbiz.de/10006640006