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Organizational buyer behavior
Sheth, Jagdish N. - 2010
Persistent link: https://www.econbiz.de/10003969790
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Marketing management and policy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299919
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Organizational buying behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337123
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Business-to-business
Kumar, V. - 2012
Persistent link: https://www.econbiz.de/10010204929
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Why integrating purchasing with marketing is both inevitable and beneficial
Sheth, Jagdish N.; Sharma, Arun; Iyer, Gopalkrishnan R. - In: Industrial marketing management : the international … 38 (2009) 8, pp. 865-871
Persistent link: https://www.econbiz.de/10003924770
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The impact of the product to service shift in industrial markets and the evolution of the sales organization
Sheth, Jagdish N.; Sharma, Arun - In: Industrial marketing management : the international … 37 (2008) 3, pp. 260-269
Persistent link: https://www.econbiz.de/10003713059
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The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.; Uslay, Can - In: Journal of business research : JBR 166 (2023), pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
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B2B branding in emerging markets : a sustainability perspective
Sheth, Jagdish N.; Sinha, Mona - In: Industrial marketing management : the international … 51 (2015), pp. 79-88
Persistent link: https://www.econbiz.de/10011422752