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The business events sector is recognised as a high-yield component of the tourism industry with direct connections to other key areas such as trade, foreign affairs, education, science, training and communications. It has great potential for further expansion. A major study on Australia’s...
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Maintaining a stable and competitive workforce is a key element of the role of management, and there has emerged a barrage of 'recipes' to achieve this. All too frequently, however, these new concepts replace the old, with little justification other than being innovative. This article...
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This research explores the measurement of performance in small motels. There are many challenges facing business performance management in small firms. Most of these challenges are due to resource shortages, lack of functional expertise and environmental instability. Of major importance to firm...
Persistent link: https://www.econbiz.de/10009481061
Events have become an increasingly significant component of destination branding. Although events are thought to be important contributors to their host destination's brand, the most effective means by which to leverage them in order to build that brand are poorly understood. To explore the...
Persistent link: https://www.econbiz.de/10009481068
Many destinations are now using special events as integral components of their marketing strategies. The aim of this study was to explore how attendance at a special event might impact perceptions of the host destination. Using a case study approach, this research explored the nexus between...
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