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This paper examines the views of key decision-makers in the convention industry as part of a CRC for Sustainable Tourism research project. In particular, it examines the relationships between the main participants, the key factors for a successful convention and the emerging trends within the...
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The business events sector is recognised as a high-yield component of the tourism industry with direct connections to other key areas such as trade, foreign affairs, education, science, training and communications. It has great potential for further expansion. A major study on Australia’s...
Persistent link: https://www.econbiz.de/10009478008
Many destinations are now using special events as integral components of their marketing strategies. The aim of this study was to explore how attendance at a special event might impact perceptions of the host destination. Using a case study approach, this research explored the nexus between...
Persistent link: https://www.econbiz.de/10009478007
This research explores the measurement of performance in small motels. There are many challenges facing business performance management in small firms. Most of these challenges are due to resource shortages, lack of functional expertise and environmental instability. Of major importance to firm...
Persistent link: https://www.econbiz.de/10009481061
Events have become an increasingly significant component of destination branding. Although events are thought to be important contributors to their host destination's brand, the most effective means by which to leverage them in order to build that brand are poorly understood. To explore the...
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