The conclusions of those studies is that the heads of service should focus not only on the management or marketing of the products, but also on corporate identity and corporate communication as well. The corporate identity and corporate communication are very close related with the...

SUMMARY Ingrida REMĖZIENĖ Strategic marketing decissions in JSC „Žemaitijos pienas“ Postgraduate final study, 72 pages, 37 pictures, 5 tables, 42 sources of literature, 6 appendixes, Lithuanian language. KEY WORDS : marketing, marketing strategy, marketing mix: product, price,...

Term paper of master degree contains 129 pages, 39 pictures, 2 tables, 56 references, 32 appendixes, in Lithuanian language. KEY WORDS: marketing strategy, target marketing, positioning, marketing mix, product, product mix, pricing, promotion, advertising. Purpose of the work – to analyse the...

The final work of master studies, 65 pages, 20 figures, 6 tables, 41 literature sources, 3 appendices, in Lithuanian.KEYWORDS: brand, brand name, brand mark, logo, brand equity, protection of the brand, brand equity management, brand equity management strategy, consumer.The object of research...

Object of the research – formation of capital structure. Objective of the research is to investigate the behaviour of Lithuanian companies from the pecking order theory and harmonization of business and financial risk point of views. The main tasks are solved: 1) to investigate the traditional...

The main goal of research is analysis of the inventory accounting methodics, to research the problems of inventory accounting in theory and practice and to make suggestions for improvement of inventory accounting by managing them. The aims of this research are: 1. To analyze the scientific and...

Research object: stocks. Research subject: accounting and audit. Research aim: to investigate the main problems of stocks accounting and audit and to give suggestions that can help to improve stocks accounting and audit. Objectives: 1)To analyze the peculiarities of stocks and production...

The object of the study – Lithuanian monetary policy. The purpose of the work – to estimate the level of achieved objectives of Lithuanian monetary policy and to forecast perspectives after joining to European Union. The main tasks: 1. to investigate the objectives, means and results of...

Assignments: 1. to make clear about creditworthiness of company’s; 2. to indentify the main criterians of outside and inside environments, to make decision of evaluation of company‘s creditworthiness; 3. to calculate the index of finance analysis which lead us to do rigth decision making the...

Analyzing scientific and normative literature and making an empirical research in Lithuanian companies of trading and audit, it is set the particularities of accounting ant audit of goods, main problems of the audit of goods and solution of those problems.The object of research – accounting...