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This study aims to provide a picture of how relationship quality can influence customer loyalty in the business-to-business (B2B) context.Building on prior research, we propose relationship quality as a higher construct comprising trust, commitment, satisfaction and service quality.We believe...
Purpose ? A significant way of achieving high profitability is to retain existing customers who contribute to the service provider's revenue by continuously purchasing and paying more for products and services and building brand equity to the provider. The main objective of this study is to...
This paper traces the latest stage in the internationalisation of James N. Kirby Ltd(now Heatcraft Australia Ply. Ltd.), a medium-sized family owned Australianmanufacturing firm established almost 80 years ago - namely, its acquisition by a UScompany as part of the latter's internationalisation...
This study seeks to examine differences in travel preference, travel intention and destination choice behavior of an aggregated set of Australian travelers. Additionally the study seeks to relate income, age, gender, life cycle and life style of Australians to the preference, planning and choice...
Samdahl and Jekubovich (1997) view constraints as a subset of reasons for not engaging in aparticular behavior. There is limited empirical research on the role of demographic andsocioeconomic variables as travel constraints. This study investigates the relationshipsbetween a wide range of short...
Purpose ? The principal objective here is to describe conceptual and research tools for achieving deeper sense-making of what happened and why ithappened ?including how participants interpret outcomes of what happened and the dynamics of emic (executive) and etic (researcher)...
Since the 90?s, there has been an increasing interest in the concept of luxury and luxury brandmanagement. In this paper we focus on attitudes towards the concept of luxury and aim to identify thelimitations of the extant measure proposed by Dubois & Laurent (1994). Our focus on a...