The impact of a person's level of materialism on their consumption behaviour has often beenexamined at the cultural level. Literature suggests that the materialism defining one's culturedetermines one's behaviour in purchasing products on the basis of their materialisticassociations as reflected...

Data from a cross-industry sample suggest that innovation in marketing partnershipsis driven by a 'chain of innovation' comprising partnership creativity, partnershiplearning and partnership knowledge stock. This chain, in turn, is influenced byfactors related to individuals and group dynamics...

The impact of service direction, service training and staff behaviours on perceptions ofservice delivery are examined. The impact of managerial behaviour in the form of internalmarket orientation (IMO) on the attitudes of frontline staff towards the firm and itsconsequent influence on their...

A number of studies from a management perspective distinguish various types and levels of learning. The extent to which actual management decisions take into account such frameworks and lead to innovative services is limited. Increasingly, organisations address these issues by employing system...

This paper examines relationship quality as a multidimensional metaconstruct comprising three dimensions; satisfaction, trust and commitment. The role of relationship quality in its nomological network with service orientation as an antecedent construct and consumers' positive behavioural...

This study has important implications for marketing theory and practice. In an era of turbulent market environments, the organisational ability to sense and seize market opportunities and to reconfigure the resource base accordingly, has significant effects on performance. This paper uses a...

In many developed economies, changing demographics and economic conditions have given rise to increasingly competitive labour markets, where competition for good employees is strong. Consequently, strategic investments in attracting suitably qualified and skilled employees are recommended. One...