The purpose of this study is to examine the impact of consumer ethnocentrism and culturalsensitivity on the intention to buy local products by Vietnamese consumers. Three modelshypothesising the relationships between consumer ethnocentrism, cultural sensitivity, foreignproduct judgment and...

Purpose ? This study aims to explore the impact of hedonic shopping motivations (HSM) andsupermarket attributes (SMA) on shopper loyalty (SLO).Design/methodology/approach ? A sample of 608 supermarket shoppers in Ho Chi Minh City,Vietnam was surveyed to test the model. Structural equation...

A finn's competitive advantage can be created through developing and maintaining long-termeffective relationships with customers. To achieve successful long-term business relationships,partners need to develop and maintain a high degree of relationship quality. Although theimportance and...

Previous research on internationalisation has mainly focused on the collection and use ofinformation. In this article we examine the role of information internalisation in internationalbusiness activities of Vietnamese firms. A theoretical model incorporating key antecedents andoutcomes of...

Purpose - This study aims to investigate the factors that affect the intention to adopt the internet byexport firms in transitional markets.Design/methodology/approach - A sample of 144 export firms in Vietnam was surveyed to testthe model. Structural equation modelling was used to analyse the...

By means of a case study, this article explores the evolutionof international business relationships. Spanning a 40-year period,relationships between an American licensor, an Australian manufacturingfirm, and a Thai firm are explored. Theserelationships(including how they develop, function, and...