As a rapidly evolving sector the international wine industry represents an interestingsubject for analysis. Over the past two centuries the industry has experienced a numberof major innovations and direction changes. The organizational shifts involved in thesechanges have been profound. From a...

Abstract: Purpose ? To examines strategies that have locked the Australian wine industry into a price-sensitive, commodity wine market. The paper seeks to explain the inherent weakness of these strategies and their inability to address current challenges and opportunities....

This article applies the concept of "innovation territories" to explain the recent export success of the Australian Wine Industry. Recent data collected from four "New World" wine producing countries are contrasted in order to investigate "innovation territories" that in the Australian context...

High-value niche production is reserved for the market's peak pricepoints. At these levels, rules of supply and demand change configuration. Manufacturers no longer compete on price, but instead are gauged against quality, uniqueness, reliability and prestige. As a result, their products are...

The twenty-first century wine industry is a very different one from that which dominated operations in the 1980s and 1990s. Production, distribution and marketing of wine are now colonised by an array of complex and intersecting dynamics. Primary among these is a growing demand among consumers...

The creative industries label is gaining increasing currency throughout academia and government circles. It is a tag that represents a conflation of cultural and economic qualities for the purposes of socioeconomic 'relevance'. It is also a tag that promises a level of recognition not normally...