This study investigates a growing issue for hotels and consumers: pricing across distribution channels. Research suggests that hotels should drive consumers towards direct channels with lower operating costs and away from intermediaries, yet few studies have investigated pricing practices across...

Using an extended theory of planned behaviour (TPB) model to test how customer loyalty intentions may relate to subjective and descriptive norms, this study further seeks to determine whether consumption characteristics ? product enjoyment and importance ? moderate norms-loyalty...

Draws upon Hofstede's cultural values and Rogers' diffusion of innovations to investigate relationships between search engine popularity and a company's preference for global versus local online branding. Investigates the global versus local domain name selection strategies and web site...

As youth use mobile services for utilitarian and hedonic purposes, their evaluations of mobile service providers may relate to cognitive determinants of service quality, value, and switching costs as well as to affective enjoyment. The findings showed that cognitive determinants related...

In the hotel sector, yield management traditionally balances a supply of perishable room nights against demand by manipulating price and time of consumption. While widely accepted, Internet-based distribution channels with different cost structures complicate the process. Hotels must not only...