Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed costs to price discriminate without setting a reference price. Their participatory and innovative...

We analyze "Pay What You Want" as a business model for Open Access publishing by discussing motives leading authors to make voluntary contributions, potential benefits for publishers and present results from a field experiment at one publisher. Data from the field experiment indicate authors'...

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some) pricing power. Both have been used in service industries with high fixed capacity costs in order to appeal to additional customers by reducing prices without setting a...

Eintrag f?r die Universit?tsbibliographie

Eintrag f?r die Universit?tsbibliographie

Eintrag f?r die Universit?tsbibliographie

Eintrag f?r die Universit?tsbibliographie

Eintrag f?r die Universit?tsbibliographie

Eintrag f?r die Universit?tsbibliographie

Eintrag f?r die Universit?tsbibliographie