Purpose: The purpose of this paper is to investigate the potential, both analytically and practically, of understanding research methods as bridging devices. Methods can bridge theory and empirics, but it is argued that they can perform several bridging functions: between theory and praxis,...

Boom and Bust: Local strategy for big events is the result of a collective effort at the University of Alberta to better understand the dramatic ups and downs which too often characterize western Canadian communities. From the Canadian analysis stems this book, which can be helpful in any...

This paper places corporate social responsibility in the context of the resource-based view of the firm, and then uses relationship management to explain the growing involvement of business in corporate social responsibility activities. It argues that the value of the public relations function...