Zhang, Liang; Wang, Tie-nan; Fung, Hung-Gay - In: China & World Economy 22 (2014) 2, pp. 81-101
This study uses an event study methodology to examine how the Chinese market reacts to announcements of involvement in corporate social responsibility (CSR) by Southern Weekend (a Chinese newspaper) for Chinese firms from 2008 to 2012. Our results show significant and positive market reactions,...