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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - Sonderforschungsbereich Ökonomisches Risiko <Berlin> - 2008
Context effects can have a major influence on brand choice behavior after the introduction ofa new product. Based on behavioral literature, several hypotheses about the effects of a newbrand on perception, preferences and choice behavior can be derived, but studies with realchoice data are still...
Persistent link: https://www.econbiz.de/10005862555
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - Sonderforschungsbereich Ökonomisches Risiko <Berlin> - 2008
Context effects can have a major influence on brand choice behavior after the introduction ofa new product. Based on behavioral literature, several hypotheses about the effects of a newbrand on perception, preferences and choice behavior can be derived, but studies with realchoice data are still...
Persistent link: https://www.econbiz.de/10005862556
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz (contributor); Kalweit, Lea (contributor) - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10003770795
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - In: Marketing : ZFP ; journal of research and management 37 (2015) 1, pp. 57-63
Persistent link: https://www.econbiz.de/10010513927
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Measuring changes in preferences and perception due to the entry of a new brand with choice data
Hildebrandt, Lutz; Kalweit, Lea - Sonderforschungsbereich 649: Ökonomisches Risiko, … - 2008
Context effects can have a major influence on brand choice behavior after the introduction of a new product. Based on behavioral literature, several hypotheses about the effects of a new brand on perception, preferences and choice behavior can be derived, but studies with real choice data are...
Persistent link: https://www.econbiz.de/10005677901
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Consumer retail satisfaction in rural areas : a reanalysis of survey data
Hildebrandt, Lutz - In: Journal of economic psychology : research in economic … 8 (1987) 1, pp. 19-42
Persistent link: https://www.econbiz.de/10001043227
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Marketing-Mix-Modelle und Wettbewerbsstruktur-Analysen
Hildebrandt, Lutz - In: Probleme und Trends in der Marketing-Forschung : …, (pp. 95-114). 1998
Persistent link: https://www.econbiz.de/10001301065
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Präferenzanalysen für die Innovationsmarktforschung
Hildebrandt, Lutz - In: Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …, (pp. 13-28). 1994
Persistent link: https://www.econbiz.de/10001288180
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Die Erfolgsfaktorenforschung : Entwicklungslinien aus Sicht des Marketing
Hildebrandt, Lutz - In: Relationship Marketing : Standortbestimmung und …, (pp. 201-224). 2002
Persistent link: https://www.econbiz.de/10001703298
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Strukturgleichungsmodelle für die Konsumentenverhaltensforschung : Methodische Trends und Softwareentwicklungen
Hildebrandt, Lutz - In: Konsumentenverhaltensforschung im 21. Jahrhundert : …, (pp. 541-564). 2004
Persistent link: https://www.econbiz.de/10002516547