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Beziehungsmarketing
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
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Examining the impact of customer relationship management on deconstructed measures of firm performance
Mumuni, Alhassan G.
;
O’Reilly, Kelley
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
2
,
pp. 89-107
Persistent link: https://www.econbiz.de/10010392658
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